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كيف خسر متجرٌ بيعته… وربحني درساً تسويقياً لا يُنسى

كيف خسر متجرٌ بيعته… وربحني درساً تسويقياً لا يُنسى

أيوب يوسف أيوب

مبارح صار موقف بسيط… لكنه كشف لي أكبر خطأ بيدمر مبيعات المتاجر السيناريو كما حدث حرفياً في يومٍ عادي تماماً، وبمزاج هادئ، قررتُ أنا أيوب ...

إدارة الأعمال

نجم الشهر… وسقوط الفريق: الوجه المظلم للتحفيز الفردي

نجم الشهر… وسقوط الفريق: الوجه المظلم للتحفيز الفردي

أيوب يوسف أيوب

مقدمة في أغلب بيئات العمل العربية، وفي كثير من الشركات الصغيرة والمتوسطة وحتى الكبيرة، تنتشر فكرة التحفيز الفردي كأداة سحرية يُظَنّ أنها...

مهارات حياتية

هوس “العافية” Wellness… وين الحد الفاصل بين اهتمام حقيقي ومبالغة؟

هوس “العافية” Wellness… وين الحد الفاصل بين اهتمام حقيقي ومبالغة؟

أيوب يوسف أيوب

المقدمة في السنوات الأخيرة صار مفهوم “العافية” أو الـ Wellness جزء أساسي من يوميات الناس، ويمكن تقول إنو تحوّل من مجرد اهتمام لطيف بصحتك...

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