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إدارة الأعمال

من رفّ السوبرماركت إلى عقل الزبون: كيف يحدد حجم العبوة قرار الشراء ويبني الثقة أو يهدمها

من رفّ السوبرماركت إلى عقل الزبون: كيف يحدد حجم العبوة قرار الشراء ويبني الثقة أو يهدمها

أيوب يوسف أيوب

لحظة بسيطة في السوبرماركت… لكنها فتحت باب فهم عميق للسلوك الشرائي في كثير مواقف بالحياة اليومية بنمرّ فيها مرور الكرام، منشتري، ندفع، ونطلع...

مهارات وظيفية

موبايل أولاً: كيف تحوّل موقعك وواجهة المستخدم إلى تجربة تطبيق حقيقية مع PWA وتصميم بصري محسوب

موبايل أولاً: كيف تحوّل موقعك وواجهة المستخدم إلى تجربة تطبيق حقيقية مع PWA وتصميم بصري محسوب

أيوب يوسف أيوب

إذا بدنا نحكي بصراحة وبلا تجميل: أكبر خطأ عم نشوفه اليوم بتصميم الويب وواجهات المستخدم—وحتى بالتصميم الفوتوغرافي المخصص للواجهات—إنه لسه في...

كيف خسر متجرٌ بيعته… وربحني درساً تسويقياً لا يُنسى

كيف خسر متجرٌ بيعته… وربحني درساً تسويقياً لا يُنسى

أيوب يوسف أيوب

مبارح صار موقف بسيط… لكنه كشف لي أكبر خطأ بيدمر مبيعات المتاجر السيناريو كما حدث حرفياً في يومٍ عادي تماماً، وبمزاج هادئ، قررتُ أنا أيوب ...

إدارة الأعمال

نجم الشهر… وسقوط الفريق: الوجه المظلم للتحفيز الفردي

نجم الشهر… وسقوط الفريق: الوجه المظلم للتحفيز الفردي

أيوب يوسف أيوب

مقدمة في أغلب بيئات العمل العربية، وفي كثير من الشركات الصغيرة والمتوسطة وحتى الكبيرة، تنتشر فكرة التحفيز الفردي كأداة سحرية يُظَنّ أنها...

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